ABOUT US

We wanted a dangerous logo, but dangerous already existed. So we took the word through a couple of langue’s, till we found the most catchy one. That happened to be Japanese. 

Honestly Kanji and kana also get more intrigued in the fashion world. Why not make it an Icon. The Slogan: W A T C H   Y O U R   S T E P S. Came up as, life is dangerous or some what like chess. Watch your steps like walking on a chessboard. Well planned out ideas can bring great innovation to this world. And some innovations can change the world for the better and lower the risk of everything the universe can give us. But still wanna look good doing it, if you do. So get the Abunai product.